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Topic page for World Cup at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of World Cup articles and analysis
How Budweiser won the World Cup for brands on Twitter
Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding
Adidas' World Cup campaign foiled by Nike, survey shows
Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament
Monetising Southgate: the unmissable commercial opportunities for the England gaffer
Football didn't come home - in fact it ended up somewhere so very close, yet agonisingly far away. But despite
Adidas will be fuming over Nike scoring the World Cup money shot
There will be some nervous Adidas executives around this morning, following the defeat of their last "team" from the World
Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?
Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in
Marks & Spencer cashes in on Southgate waistcoat fever with newspaper and outdoor ads
Marks & Spencer ran a full-page ad in today's Metro featuring England manager, Gareth "style icon" Southgate, in his trademark
Waistcoat madness plus Ikea, Adidas and Three: even more World Cup brand action
England are hours away from their date with destiny in the World Cup semi-final - and brands are still finding
Football's coming home? You need to go home, William Hill. You're drunk
William Hill's 'It's coming home' social media campaign for the World Cup is shameless, sneaky and hopelessly unregulated, HeyHuman's managing
World Cup viewing figures deflate 'TV is dead' narrative, say analysts
Television is on course to attract 20 million viewers for the third time this month when ITV screens England's World
William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship
William Hill has been accused of "hijacking" England football fans' popular "It's coming home" refrain, after sponsoring the hashtag on
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